Recently we have talked a lot about Primary, Secondary and Tertiary packaging (you can read our blog here 👀 ). With this topic at front of mind, it was disappointing to find that this primary packaging of printer paper (which is highly recyclable) is bound for landfill.

Too often brand owners focus on making their product recyclable and end their responsibilities of providing a ‘sustainable’ product there, forgetting about ensuring the products packaging is sustainable too 🤯. Although, recyclability won’t solve our problems, we encourage consumers and decision makers to challenge this system and request recyclability for everything that gets left with the purchaser to dispose of 💯.

Our Waipak Team learn about some fantastic options through our work so please don’t hesitate to get in touch if you are looking for more sustainable solutions, we’d love to help point you in the right direction.

#waipak #sustainability #waipakfridayfeature #environment #packaging #recycling